Journalism and Communications
Atlas Lab
Led by Nathan Carpenter · Journalism
What we study
The lab uses AI-driven tools to analyze social media, news, product reviews and customer feedback. Students and researchers use it to track brand health, find influencers and test messages. It has published analyses such as World Cup 2026 social conversations and Gen Z reactions to Super Bowl ads.
What working here is like
- Computational
- Coding helps
- Projects
- 3
Current projects
World Cup 2026 social media analysis
Analysis of social conversations around the tournament.
Brand Bowl analysis
Annual look at Gen Z reactions to Super Bowl ads.
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Paris 2024 Olympic social media guidelines review
Review of Olympic social and digital media guidelines.
Summaries are written by AI in plain language from public symposium abstracts and may be imperfect.
How to reach out
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