Journalism and Communications
STEM Translational Communication Center
Led by Benjamin Johnson · Advertising
What we study
The STEM Translational Communication Center focuses on making scientific research more accessible and understandable to improve health, environmental quality, and decision-making. They collaborate with researchers, communities, and industries to enhance communication strategies.
What working here is like
- Surveys & interviews
- Human participants
- Coding helps
- Projects
- 3
- Papers
- 5
Current projects
Project Interacting With AI-Powered Chatbots: How Gain-Loss Frames and Privacy Policy Disclosures Influence Consumers’ Voluntary Sharing of Personal Information
The study tests how different ways of saying a benefit or a loss and whether a privacy policy is shown affect how much people want to share personal data with chatbots. Participants are split into four groups and answer surveys after seeing different chatbot messages.
From the Spring 2025 UF Undergraduate Research Symposium · abstract book, p. 591
Let Her Cook: Content Creators, Recipes, and Home Meals
A survey examined how people learn cooking from social media influencers, looking at whether they seek out or stumble upon content, the role of sponsorship, and how these factors affect cooking habits.
From the Spring 2025 UF Undergraduate Research Symposium · abstract book, p. 79
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REMEMBER IT, AS IT WAS ON SCREEN: FILM AND REIMAGINED HISTORIES
A survey asked viewers how watching historical movies influences what they think really happened, measuring perceived accuracy, immersion, and enjoyment to understand film’s impact on public memory of history.
From the Spring 2025 UF Undergraduate Research Symposium · abstract book, p. 70
Summaries are written by AI in plain language from public symposium abstracts and may be imperfect.
Recent papers, explained
- When AI Meets Advertising Creative: Attitudinal Effects of AI-Generation Disclosures for Copy and Visuals
2026 · Journal of Interactive Advertising
Finds AI disclosures in ads can lower trust, especially for text.
- Cervical Cancer Information Seeking in the Digital Communication Environment
2026 · Journal of Health Communication
Studies how Black and White women search for cervical cancer info online.
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- See That Post, Get That Shot: Content and Time-Series Analyses of Health Belief Model Constructs on CDC’s Instagram
2026 · Health Communication
Analyzes CDC Instagram posts to see how they affect vaccine attitudes over time.
- Persuasive Effects of Promotional Narratives and Videos on Destination Image and Risk Perception for Travel to Iran
2026 · International Journal of Tourism Research
Tests how travel ads with stories and videos change views of Iran.
- Engaging with Bot Narratives: The Audience Experience and Perceptions of Machine Script Writers
2025 · Poetics
Tests whether readers think stories are more human when labeled as human-written, regardless of actual authorship.
Plain-language summaries are AI-written and reviewed by us; check the paper for details.
How to reach out
Benjamin Johnson hasn't set up this page yet. Their UF Scholars profile lists their publications.