Agricultural and Life Sciences (IFAS)

Florida Agricultural Market Research Center (FAMRC)

Led by Zhifeng Gao · Food and Resource Economics

Auto-generated from UF undergraduate research symposium abstracts

What we study

The center studies consumer demand for food quality and new market opportunities, and whether farmers will adopt new technologies. Projects link economics with crop science, such as organic strawberries and grafted vegetables.

Agriculture & Crop ScienceEconomics & Business

What working here is like

  • Surveys & interviews
  • Human participants
  • Coding helps
Projects
3

Current projects

Small and medium farm market opportunities

Finding new markets to improve farm profit and environmental stewardship.

Organic high tunnel vegetables

Economic viability and adoption in the Southeast (co-PI).

Show 1 more projects

Sustainable organic strawberry systems

Consumer preferences for cultivars and production costs (co-PI).

Summaries are written by AI in plain language from public symposium abstracts and may be imperfect.

How to reach out

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Open positions

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Florida Agricultural Market Research Center (FAMRC) · Zhifeng Gao | JoinLattice