Agricultural and Life Sciences (IFAS)
Lisa House Research Group
Led by Lisa House · Food and Resource Economics
What we study
The group studies how consumer attitudes, tastes and preferences affect Florida agriculture, including acceptance of biotechnology-produced foods and how people read food packaging. It uses surveys and experiments, and works with the Florida Department of Citrus on consumer preferences.
What working here is like
- Surveys & interviews
- Human participants
- Coding helps
- Projects
- 2
Current projects
Florida Agricultural Market Research Center
House is co-director of the center that studies consumer demand for Florida agricultural products.
Citrus consumer preferences
Work with the Florida Department of Citrus on consumer attitudes toward Florida food products.
Summaries are written by AI in plain language from public symposium abstracts and may be imperfect.
How to reach out
Lisa House hasn't set up this page yet. You can also look them up in the UF directory (search “Lisa House”).