Health and Human Performance
SMASH Lab
Led by Yonghwan Chang · Sport Management
What we study
The SMASH Lab studies how emotions, behaviors, and data shape sport experiences and health. They use analytics, machine learning, and social science to explore fan engagement, sponsorship, and public health impacts.
What working here is like
- Computational
- Coding helps
- Papers
- 5
Recent papers, explained
- Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
2026 · International Journal of Sports Marketing and Sponsorship
Analyzes how emotions change and relate to engagement during a college football game on social media.
- Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
2026 · International Journal of Sports Marketing and Sponsorship
Compares NBA and WNBA fan posts to see if league differences affect how fans explain and evaluate outcomes.
Show 3 more papersShow fewer
- The luxury desire scale (LDS): Dissecting its impact on preferences for authentic and counterfeit luxury products
2025 · Current Psychology
- Cracking the Code of Cyberbullying Effects: The Spectator Sports Solution for Emotion Management and Well-Being Among Economically Disadvantaged Adolescents
2025 · Behavioral Sciences
Tests how cyberbullying affects emotion management and well-being in economically disadvantaged teens.
- Community Politics and Division I Athletic Departments’ Gender Equity Practices
2025 · Journal of Sport Management
Looks at how political ideology in a community affects gender equity in college sports.
Plain-language summaries are AI-written and reviewed by us; check the paper for details.
How to reach out
Yonghwan Chang hasn't set up this page yet. Their UF Scholars profile lists their publications.