Health and Human Performance

Svetlana Stepchenkova Research Group

Led by Svetlana Stepchenkova · Tourism, Hospitality and Event Management

Auto-generated from UF undergraduate research symposium abstracts

What we study

The Stepchenkova Lab studies how marketing communications shape tourist behavior and destination branding, focusing on authenticity and cultural influences in tourism.

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Open positions

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Svetlana Stepchenkova Research Group · Svetlana Stepchenkova | JoinLattice