Health and Human Performance
Yong Jae Ko Research Group
Led by Yong Jae Ko · Sport Management
Auto-generated from UF undergraduate research symposium abstracts
What we study
The Ko Lab studies how socio-psychological factors influence sport participation, spectatorship, and giving. They analyze branding, sponsorship, and social media data to improve sport marketing strategies.
What working here is like
- Surveys & interviews
- Coding helps
How to reach out
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Open positions
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